Position: Senior Marketing Executive – Branding Specialist
Company: Coffeebot Holding Sdn Bhd
Location: HQ
Employment Type: Full-Time
About Us
Coffeebot Holding Sdn Bhd is a leader in coffee vending machine solutions, bringing convenience and quality coffee experiences to our customers.
We are looking for a creative and strategic Senior Marketing Executive to elevate our brand's impact and presence.
Key Responsibilities
Brand Strategy Development : Design and execute strategic branding initiatives that align with our company's vision, positioning Coffeebot as the top choice in coffee vending solutions.
Marketing Campaigns : Plan, implement, and manage marketing campaigns that promote brand recognition and increase engagement, both online and offline.
Content Creation & Management : Oversee the creation of engaging content for digital platforms, advertisements, product packaging, and promotional materials.
Market Analysis : Conduct market research to understand consumer behavior, industry trends, and competitor strategies.
Use insights to shape marketing plans and identify new branding opportunities.
Brand Consistency : Ensure all branding efforts are consistent across all marketing channels, reinforcing our brand identity and messaging.
Public Relations : Manage media relations and press activities to enhance our brand visibility, and collaborate with industry influencers to boost brand reach.
Partnerships & Collaborations : Develop and maintain relationships with strategic partners and explore co-branding opportunities to amplify the brand's exposure.
Event Planning & Activation : Organize and execute brand events, exhibitions, and sponsorship activities to create memorable brand experiences.
Qualifications
Education : Bachelor's degree in Marketing, Business, or a related field.
Experience : Minimum 3-5 years in a senior marketing role, with a strong focus on branding.
Industry Knowledge : Familiarity with the coffee industry or FMCG marketing is an added advantage.
Skills :Exceptional communication and presentation skills.
Proven ability to manage and grow brand presence.
Creative thinking and the ability to generate innovative ideas.
Strong analytical skills to measure campaign performance.
Proficiency in digital marketing and social media strategies.
Project management skills and the ability to handle multiple initiatives simultaneously.Why Join Us?
Opportunity to shape the branding of a dynamic, coffee-focused company.
A collaborative and innovative work environment.
Attractive benefits and career growth opportunities.
Your application will include the following questions:
Which of the following statements best describes your right to work in Malaysia?
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a marketing executive?
Do you have FMCG marketing experience?
Have you worked in a role where you were responsible for brand planning?
How many years of digital marketing experience do you have?
How many years' experience do you have in market research?
Perks and Benefits
Medical
Parking
Training provided
Annual & Medical leave#J-18808-Ljbffr