Senior Marketing Manager - F&B

Role & Responsibilities: Utilize sales data, market trends, consumer insights, and brand analysis to design and oversee effective marketing campaigns in collaboration with internal teams and agency partners for successful implementation.Lead the development of a comprehensive marketing communications plan that integrates both online and offline approaches, managing timelines, budget allocations, and strategic objectives to achieve business goals.Drive improvements in branding and communication strategies, enhancing media spend efficiency to increase campaign impact and value.Serve as the primary content specialist, taking ownership of message development, managing art direction briefs, copywriting, media planning, and ad optimization.Tailor brand materials across all platforms to ensure they resonate with the audience.Manage and maintain brand assets, coordinating updates and communications across proprietary channels.Design and execute a digital content strategy that aligns with the brand's identity, leveraging a content calendar and optimizing budget use for targeted ads.Apply media planning skills and ad optimization techniques to enhance digital presence and engagement.Compile and present a monthly analysis of market performance and communication outcomes.Perform additional tasks as required. RequirementsBachelor's degree in Marketing or a related discipline Creative, energetic, and strategic thinkerProficient in both English and Bahasa MalaysiaOpen to travel as needed