Are you passionate about bringing a marketing revolution to the fintech world? If the idea of intertwining marketing expertise with financial insights excites you, then look no further…Versa is in search of a Senior Marketing Manager to join its quest to attract and nurture users to develop better financial habits. Experience the rare benefit of engaging in a startup's culture while being backed by the strength of established partners. If you feel you're "con-Versa-nt" (see what we did there?) for this role, hurry up and apply!
The Responsibilities:
- Lead innovative marketing strategies to spotlight Versa app and drive significant user conversions
-Craft unique value propositions based on robust market and consumer insights which sets our Versa's brand apart
-Boost brand visibility and engagement across diverse media platforms, generating a steady stream of leads and traffic
-Ensure consistent representation of Versa's brand and voice across all communications, maintaining our brand's integrity
-Promote a culture of growth and experimentation, encouraging the team to test new ideas that can drive our strategy forward
-Collaborate with the Product team to enhance user experience, refining everything from UX to messaging for optimal engagement
-Guide and develop your team, sharing your knowledge to help them grow into the next generation of marketing leaders
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-versa-asia-job-senior-marketing-manager-2)
; Requirements:-
-Candidate must possess a relevant Bachelor's degree
-At least 8-10 years of relevant marketing experience, both on strategic planning and execution. Experience managing multiple brands or products simultaneously would be a plus
-Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
-Results-oriented and data-driven - Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives
-Highly detail-oriented: Ensure high standards of quality of all marketing and communication materials
-Excellent verbal communication and interpersonal skills
