MAIN JOB PURPOSE:
To maintain operational focus on Ophthalmology Franchise in Central/
Seremban/East Coast Malaysia with a dedicated FTE
To contribute to Specialty Medicine BU's annual performance by
achieving Eylea's top line target and improving market share of Eylea in MOH key accounts
To collaborate with Product Manager and other related cross functional teams in execute brand/product strategies in the short, mid and long term to achieve set goals under
the supervision of Sales Manager.
To negotiate with key stake holder / customer / KOLs for a sustainable long term business to promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory
to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
YOUR KEY ROLE AND RESPONSIBILTIES :
Achieve sales, volume, growth, market share and listing targets for assigned brands
Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities
Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences
Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts
Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies
Continuous cooperation with the oncology brand team members (product manager, sales manager, market access, medical advisors, third party patients access support team etc. ) to ensure availability , reimbursement and access on Oncology products
Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business. Including MOH KPK applications and BB listing in identified MOH centers.
Supports the Brand Strategy and Initial Key Accounts strategies for major MOH/ Mindef which will drive business.
Ensure availability, reimbursement, access, and liquidation of the Eylea on all levels including: MOH, Mindef and all other relevant national bodies responsible for funding
Comply with local regulations, industry, and company policies and code of conduct.
WHO YOU ARE:
Bachelor's Degree in any discipline (Any advanced qualification is a plus).
Minimum 5-6 years of pharmaceutical sales experience with a demonstrated performance track record .
Strong understanding of selling / knowledge about Oncology /Ophthalmology products
Strong interpersonal, communication and team skills
IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
Excellent command (both oral and written) of local native language.
English language skills are a plus.
Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field
Application Period:
Please define
Reference Code:
830307
Division:
Pharmaceuticals
Location:
Malaysia : Kuala Lumpur : Kuala Lumpur || Malaysia : Johore : Johore
Functional Area:
Marketing
Position Grade:
E11
Employment Type:
Regular
Work Time:
Please define
Contact Us
Address
Telephone
E-Mail
200127
Internal *8080
******
Shanghai
External 400 012 2021