Senior Seo Specialist

Add expected salary to your profile for insightsNP Digital (NPD) is a Global Award-Winning Performance Marketing Agency.
In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency.
For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies.
All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients.
Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that combine creative and media.
We are SearchGuru because we're searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients.ABOUT THE OPPORTUNITYSenior SEO Specialists work with Account teams, Creative teams, and Performance Marketing Specialists to drive not only daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, but important business outcomes for SearchGuru clients.To be considered, candidates must currently reside and be eligible to work in Malaysia.ABOUT THE RESPONSIBILITIESReporting to the SEO Director, the Senior SEO Specialist will be responsible for determining and executing best in class SEO strategies, perform SEO audits and drive the implementation roadmap of on-page, technical & off-page optimisation, to drive key business outcomes for clients.Responsibilities include but are not limited to:Research and implement SEO recommendations for website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and online visibility.Working with the client's website developer to implement analytics code, metadata, tracking pixels, and work out tracking and other technical issues.Ongoing SEO efforts, including but not limited to: keyword research, on-page optimisations (including keyword insertion, metadata, etc.
), landing page optimisation, and conversion optimisation.Collaborating with clients and agency partners to create, implement, QA, measure, and iterate ongoing SEO strategies.Analysing and interpreting campaign performance data and reports.Understanding of how to maximise crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools and technology.Uncovering, understanding, and achieving client goals and business objectives through campaign customisation.Recommending and executing strategies for content development in coordination with SEO goals.Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals.Ensuring that all client deliverables include actionable insights and analysis of past results, performance trends, relevant industry best practices, recommendations, and next steps.Managing service line client relationships which includes regular phone conversations and in-person/online meetings.Keeping pace with SEO, search engine, social media, and internet marketing industry trends and developments.ABOUT YOUAt least 2 years of experience in SEOStrong understanding of SEO core elements including, but not limited to, on-page and off-page tactics, optimisation of site navigation, internal linking structure, URL structure, title tags, and meta descriptionsStrong understanding and knowledge of GA and GTM, HTML, CSS and WordPressKnowledge of the use and benefits of keywords research, content & website developmentKnowledge of Google Search Console, Bing Webmaster Tools, and Google Analytics, and using 3rd party SEO tools such as Yoast, SEMRush, and Screaming FrogAbility to have productive business conversations with clients.Passion for building long lasting client relationships across various industries and verticalsStrong analytical skills, with a data driven approachProactive and self-motivated.High level of accuracy and attention to detail.Ability to extract trends and insights from complex data setsProficiencies in the use of Google Sheets/Microsoft Excel (including pivot tables).Creative and thoughtful experience in presentation build-outs is a plus.Understanding of business-related concepts and the interrelationship between key metricsAbility to commute daily to Mid Valley Office (post-pandemic) and is effective and comfortable to support Work-From-Home modeExcellent command of spoken and written EnglishMotivated to provide best-in-class service to our clients while helping expand our agency search expertise.Thrive in a fast-paced, client-facing, detail-oriented digital advertising agency Environment.Mandarin is an added advantage to support the Malaysia (Simplified Chinese), Hong Kong & Taiwan (Traditional Chinese) marketABOUT YOUR GROWTHAs an organization we support your growth and development by investing in your learning to advance your career.
We believe in empowering you to showcase your knowledge and skills to win together.ABOUT OUR BENEFITSCompetitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.
)Comprehensive outpatient & medical benefits on top of great insurance coverageExtensive annual leave entitlement (Birthday, maternity, paternity, paid sabbatical leave)Positive and supportive leadershipA work culture that drives teamwork and collaborationHybrid and flexible working arrangementsUnbiased work culture from top to bottom to encourage and push you to #DreamBigFun employee engagement activities & parties, annual dinners and company tripsStrategic office location that's easily accessible by public transportationWork among experts and specialists in a company with years of experience in the industry and has won multiple awardsABOUT OUR CULTUREWe value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun.
Our focus is on outcome, not output.
We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach.
When you work with great people and leaders that support you, there is no end to what you can accomplish.
We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:Think Big
"Think Big" challenges our teams in all aspects of the business.
For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.Own It
"Own It" plays a key role in encouraging employee autonomy.
We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want.
"Own It" highlights ability to make the work yours and deliver creative results.Have Fun
"Have Fun" means we enjoy working together and cultivating a great work experience for everyone.
Our passion for what we do is visible throughout the organization.
Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture!
Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
All employment is decided based on qualifications, merit, and business need.Your application will include the following questions:Which of the following statements best describes your right to work in Malaysia?What's your expected monthly basic salary?How many years' experience do you have as a Search Engine Optimisation Specialist?How would you rate your English language skills?Which of the following programming languages are you experienced in?Which of the following languages are you fluent in?How many years of digital marketing experience do you have?How much notice are you required to give your current employer?Advertising, Marketing & Communications51-100 employees#J-18808-Ljbffr