The Senior Writer will be responsible for developing high-quality content that aligns with PayNet's strategic goals and business priorities. This includes producing engaging write-ups for internal communications, thought leadership pieces, media releases, speeches, and content that extends beyond the scope of work handled by our PR agency. We are looking for a versatile storyteller with a background in media, journalism, or agency work who can adapt to different tones and styles while maintaining consistency in our brand messaging.
KEY RESPONSIBILITIES
Content Creation & DevelopmentWrite, edit, and proofread a range of content including articles, blog posts, press releases, speeches, newsletters, and social media posts.
Develop creative concepts and scripts for internal and external videos, webinars, and other multimedia projects.
Produce on-brand messaging for marketing campaigns, events, and other initiatives that require strong, clear, and persuasive communication.
Support for Strategic Communications & Media RelationsCollaborate with Strategic Communications to create thought leadership content, including op-eds, whitepapers, and opinion pieces, that position PayNet as a leader in digital payments.
Work closely with Media Relations to draft press releases, media statements, and responses that align with PayNet's narrative and strategic goals.
Assist in developing internal communications, including newsletters, employee updates, and key announcements, to ensure a cohesive voice across the organization.
Mentor junior writers and contribute to setting content standards and editorial guidelines across the department.
Ensure all content is polished, accurate, and consistent with the brand's voice and tone.
Research & Insight-Driven ContentConduct research and interviews to develop content that reflects the latest industry trends, insights, and innovations.
Leverage insights from internal teams and external sources to produce data-backed content that resonates with target audiences.
Content Performance & OptimizationMonitor and analyze the performance of content across various channels and suggest improvements to increase engagement and impact.
Adapt content strategies based on analytics and feedback to ensure continued relevance and effectiveness.
Key Requirements:
Minimum bachelor's degree in communications, Journalism, Marketing, English, or a related field.
Minimum 5-7 years of experience in content writing, copywriting, or a related role, preferably within financial services, technology, or a similar industry.
Strong preference for candidates with backgrounds in media, journalism, or agency environments.
Proven ability to create content that is clear, engaging, and aligned with brand strategy.
Experience in supporting both internal and external communication needs, including thought leadership and PR content.
Strong editing and proofreading skills with attention to detail.
Proven ability to manage multiple projects and collaborate effectively across teams.
Excellent verbal and written communication skills.
Personal Attributes:
Strategic thinker with the ability to translate complex ideas into simple, clear, and engaging content.
Proactive, self-motivated, and passionate about storytelling and brand building.
Strong organizational skills with the ability to meet tight deadlines.
Adaptable to shifting priorities and able to pivot as needed.#J-18808-Ljbffr