Senior Trade Marketing Executive / Trade Marketing ExecutiveAdd expected salary to your profile for insights.
Overall brand management responsibility (Availability to Trade, offtake plan).
Overall National Campaign planning & execution from promo pricing setting, BTL Plan, decide POSMs and liaise with suppliers to get it produced, on-ground activation & etc.
Work on marketing campaign planning & execution, tracking, measurement, evaluation & reporting on all activities within the portfolio.
Sales & market trend analysis to support reporting and activity planning.
To plan and develop Trade Marketing activities for different channels.
Negotiating costs & managing agencies, marketing collateral & promotional items.
Work with creative, on-ground activation agencies as well as collaboration partners to develop effective brand campaigns for respective portfolio.
Collaborates with Sales & Marketing for ideation, planning and budgeting to build sales promotion and product communication.
To plan & ensure implementation of in-store activities including point of sales and promotions and planogram.
Control and maintain advertising & promotion fund spending within budget.
Competitor observation & analysis, gathering of feedback on market intelligence and competitor's activity for reformulation of strategy with Sales & Marketing Team.
Attending to issues and problems under the job responsibility.
Internal and external department communication and coordination.
Job Requirements:
Possess a Degree/Diploma in Marketing or Business Administration.
Min 2-3 years experience in Trade Marketing in FMCG industry.
Fresh graduates are also encouraged to apply.
Strong understanding of customer and market dynamics and requirements.
Willingness to travel and work in a global team of professionals.
Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).
Willing to travel.#J-18808-Ljbffr