Seo Specialist I Fx & Cfds I Chinese Speaker

Company Overview: Our client is a multi-asset trading platform with various global offerings to adapt to investors from all walks of life.
Investors trading on our platform get access to 250+ CFD financial instruments, including Forex, Commodities, Indices and Shares.
Key Responsibilities: Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, stay on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Who are we looking for: Bachelor's in marketing or any related field.
At least 3 years experience in this role.
Related experience in Fintech-Forex will be added advantage.
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics) Knowledge of ranking factors and search engine algorithms