Job Description
The SEO Specialist is responsible for the Search Engine Optimisation of Partner University websites to deliver high-converting student inquiries.
This includes identifying and executing both the on and off-page strategy, traffic/inquiry forecasting, budget management, and performance analysis of the website.
The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.
KEY ACCOUNTABILITIES:
Working closely with the Marketing Manager to define and execute SEO strategy for University Partner websites, continually identifying new opportunities to grow organic website traffic, managing SEO budget, and forecast monthly traffic and inquiry volumes
Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds, and URL paths
Working closely with the Content Team to steer content strategy and production and leverage social media channels in driving traffic and social signals
Identify and contact websites that provide backlinking opportunities as well as manage content amplification channels
Perform regular research and analysis, including keyword research, audience insights, technical audits, content reviews, on-site analysis, and backlink audits.
Ensuring the website is fully tracked via Google Analytics
Project manage website improvements and problem solve issues, providing recommendations to improve CRO, UX, and customer journey
Manage third parties that support SEO initiatives
Demonstrate at all times the Keypath values;Be committed
Be collaborative
Be inventive
Be a lifelong learnerQualifications
Tertiary qualification in related field or higher
Demonstrated experience in a Search Engine Optimisation (SEO) role, proven ability to forecast and project traffic volume
Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
Proactive in acquiring and learning new skills in the evolving SEO field
Experience in Higher Education or highly regulated industry is desirable
This role involves close collaboration with our colleagues, university partners and managers based in Australia.
As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone difference
Technical/Further Skills
Experience with content management systems including WordPress and Drupal
Advanced knowledge of Microsoft Excel
Advanced knowledge of Google Analytics, Search Console, Trends, and Keyword Planner
Experience with SEO tools such as ScreamingFrog, SEMrush, AHREFs, or equivalent
Strong numerical skills, logical thinking, and problem-solving skills#J-18808-Ljbffr