At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille.
We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees.
It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.Your TasksRole Purpose
Develop the execution of category/brand strategy at the point of sales by understanding the needs of the shoppers and applying the right category and channel planning measures.
Incorporates channel and shopper understanding to ensure that a clear picture of success is designed and delivered by Category and Retail environment.
Own the execution of assigned category and champion the assigned channel in the scope
Key Accountabilities
Shoppers & Trade Strategy:
Lead in development & implementation of shopper & trade strategies for assigned categories
to meet company sales/market share target & objectives.
Category Plan Implementation:
Manage & implement strategic plan for assigned categories which covers all in-store
fundamental including assortment, pricing, in store visibility for home shelf and secondary
displays, in-store activation and promotion to win at POS.
Strategize, synergize and optimize
investment of Total NIVEA permanent displays in trade.
Category Analysis, Problem Identification & Solution:
Lead category review for assigned categories to identify product/category issues and
opportunities by channel with recommendations to maximize opportunities.
Track and measure
sales performance vs target identify potential gap, review plan to close gap.
Collaboration & Support:
Collaborates with marketing team to build sales promotion & product communication.
Collaborates with sale team to turn the "selling stories" into sales tools to effectively present the
brands, products & marketing initiatives to their customers.
Support local team in execution of
all the activities in achieving sales & budget activities, while ensuring the desire product
benefits & brand value/ entity are properly communicated.
Budget & Control:
To manage & control assigned categories budget thus ensure S&CM spending meets
company financial objectives.
Reporting:
Collaborate with marketing intelligence resource to read & report results of activities of assigned
categories & communication; lead & conduct promotion effectiveness analysis thus ensure all
promotions yield solid return on investment and provide recommendations
Your ProfileKnowledge, Skills, and Experience
Bachelor's degree holder
At least 8-10 years of experience in Sales/Shopper Marketing/Trade Marketing areas
Category planning and delivering growth through category leadership
Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
Stakeholder management in a matrix organization
Analytical, strong business acumen, negotiation, customer-oriented, presentation, result driven
Able to adapt, navigate and have a protagonist role in a fast-paced, high growth changing environment
Computer literacy in MS Office, Excel
Good command in Nielson Advisor and data analysis is mandatory
Good command in English both spoken and written
Additional informationLocation : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor#J-18808-Ljbffr