BAT is evolving at pace - truly like no other organization.To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!BAT MARKETING TEAM IS LOOKING FOR A SHOPPER MARKETING EXECUTIVE
Reports To:Shopper Marketing ManagerFUNCTION:MarketingLOCATION:Selangor, MalaysiaROLE POSITIONING AND OBJECTIVES
The Shopper Marketing Executive is required to support the management, development and execution of all trade programs (Promotions, Staff advocacy etc.) across their regional global travel retail location scope (AME or APMEA) with the ambition of being the Accelerator to a Smokeless World. Working in close collaboration with the trade team, focusing on in-store execution excellence and Brand Ambassador management.WHAT YOU WILL BE ACCOUNTABLE FORWell versed in implementing in-store execution excellence (e.g. comms, promotions, planogramming, etc.)Day-to-day management and deployment – ensuring right coverage at the right time in the right locationsPartner with the global BA agencies team to ensure delivery of SLA, targets and 121 scope in time on full.Developing and deployment of the field cycle instructions and relevant trainingsSupport the development of multi-category trade promo calendar – driving successful implementation in store and regular review of mechanicsImplementing planogram & merchandising guidelines for GTR locationsGenerate shopper insights to support in deployment of trade programsWork closely alongside Marketing Deployment Function on Permanent POSM development and deploymentPoint of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities.Budget management and target managementManagement, Leadership & RelationshipsEffective business engagement with Brand Deployment, Category, Trade, Finance & Senior LeadershipLeadership of local and remotely based teams as well as agencies and GFF staff.Drive understanding, two-way communication, and purchase of travel retail activities & strategies with relevant internal business personnel.Collaborate closely with GTR cross functional team members to optimize business performance.Ensure GTR governance and policies obligations are met.Build a solid and sustainable succession poolKnowledge, Skills & Experience:Qualification in MarketingExperience in Trade Marketing or related field are beneficialProject management skills are desiredStrong communication skillsAbility to multitask and learn on the job in a fast-paced environmentFinancial knowledge is beneficialAbility to influence stakeholders, both locally and remotely located, across geographies and time zonesWritten and spoken fluency in English (proficiency in another language is desirable not essential)Willingness to travel as and when needed by the businessWE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.See what is possible for you at BAT.Global Top Employer with 53,000 BAT people across more than 180 marketsBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locationsDiversity leader in the Financial Times and International Women's Day Best Practice winnerSeal Award winner – one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.Come bring your difference!#J-18808-Ljbffr