Shopper Marketing Executive

Details of the offer

BAT is evolving at pace - truly like no other organization.
To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT MARKETING TEAM IS LOOKING FOR A SHOPPER MARKETING EXECUTIVEReports To: Shopper Marketing Manager
FUNCTION: Marketing
LOCATION: Selangor, Malaysia
ROLE POSITIONING AND OBJECTIVESThe Shopper Marketing Executive is required to support the management, development and execution of all trade programs (Promotions, Staff advocacy etc) across their regional global travel retail location scope (AME or APMEA) with the ambition of being the Accelerator to a Smokeless World. Working in close collaboration with the trade team, focusing on in-store execution excellence and Brand Ambassador management.
WHAT YOU WILL BE ACCOUNTABLE FORKey Accountabilities:Operational/Professional/Business:Well versed in implementing in-store execution excellence (e.g. comms, promotions, planogramming, etc)
Day to day management and deployment – ensuring right coverage at the right time in the right locations
Partner with the global BA agencies team to ensure delivery of SLA, targets and 121 scope in time on full.
Developing and deployment of the field cycle instructions and relevant trainings
Support the development of multi-category trade promo calendar – driving successful implementation in store and regular review of mechanics
Implementing planogram & merchandising guidelines for GTR locations
Generate shopper insights to support in deployment of trade programs
Work closely alongside Marketing Deployment Function on Permanent POSM development and deployment
Point of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities.
Budget management and target management
Management, Leadership & Relationships:Effective business engagement with Brand Deployment, Category, Trade, Finance & Senior Leadership
Leadership of local and remotely based teams as well as agencies and GFF staff.
Drive understanding, two-way communication, and purchase of travel retail activities & strategies with relevant internal business personnel.
Collaborate closely with GTR cross functional team members to optimize business performance.
Ensure GTR governance and policies obligations are met.
Build a solid and sustainable succession pool
Knowledge, Skills & Experience:Qualification in Marketing
Experience in Trade Marketing or related field are beneficial
Project management skills are desired
Ability to multitask and learn on the job in a fast-paced environment
Financial knowledge is beneficial
Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
Written and spoken fluency in English (proficiency in another language is desirable not essential)
Willingness to travel as and when needed by the business
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
British American Tobacco (Malaysia) Berhad prides itself on being the benchmark employer, employing only the best talent in Malaysia. Our people are what makes British American Tobacco Malaysia a great place to work and a responsible company. Join us as we accelerate towards being the Best Employer in Malaysia!
With a history of over 100 years, British American Tobacco Malaysia is the clear market leader of the Malaysian FMCG industry and ranks amongst the top 25 companies on Bursa Malaysia in terms of market capitalisation.
Testament to our dedication is the external recognition that we have received over the years:
National Annual Corporate Report Awards
Dow Jones Sustainability World Index
FinanceAsia Awards
KPMG Shareholder Value Award
ACCA Malaysia Environmental and Social Reporting Awards
Minority Shareholder Watchdog Group Awards
The Asset Magazine Annual Corporate Governance Rankings#J-18808-Ljbffr


Nominal Salary: To be agreed

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