This job is for a Social Media Executive responsible for brand's social channels in Malaysia and Singapore, creating engaging content, managing community interactions, and analyzing performance data. You might like this job because it involves staying up-to-date on social media trends and collaborating with various teams for creative campaigns.
Salary:RM 3400 - RM 3700
Location:Atria Sofo Suites, Petaling Jaya
Employment Type:Full-Time
Posted:few days ago
Job DescriptionPosition Overview:
You will be responsible for maintaining the brand's social channels (Malaysia and Singapore), ensuring our in-market visual is appealing and eye-catching, and adopting content trends relevant to our audience. This role includes planning, creating, and executing highly engaged, innovative social media and digital content across all social media platforms and amplifying brand awareness.
Responsibilities:
Market Research:Research skincare market trends, including consumer behaviour, competitor analysis, and activities.
Strategic Planning:Help develop social media strategies, identifying key platforms and content pillars.
Goal Setting:Assist in establishing clear, measurable goals for social media performance, such as follower growth and engagement rates.
Campaign Development:Support the design and implementation of social media campaigns aligned with marketing initiatives and product launches.
Trend Monitoring:Stay updated with the latest social media trends and platform updates to ensure the brand remains relevant.
Budgeting:Manage and track social media campaign budget and optimize return on investment.
Content Creation and Management:
Content Development:Ideate and create creative concepts and strategies across all social media platforms (Instagram, TikTok, Facebook) to showcase our products and build brand awareness.
Content Production:Film, edit, and upload short-form engaging content across all social media platforms in a timely manner.
Content Calendar:Develop, plan, and maintain a monthly content calendar, and advanced calendar planning (monthly/quarterly).
Copywriting:Craft compelling, on-brand copy for social media posts that appeal to the target audience.
Community Engagement:
Audience Interaction:Monitor and respond to comments, messages, and tags across all social media platforms, fostering positive interactions.
Community Building:Drive and manage community engagement and growth, monitoring feedback and interacting with the community across multiple social media platforms encouraging brand loyalty. Plan, coordinate, and execute social media activities, events, and social media activations.
Feedback Management:Gather and analyze feedback from social media interactions to inform product development and customer service improvements.
Performance Analytics and Reporting:
Data Analysis:Track and analyze social media metrics such as follower growth, engagement rates, and reach using tools like Facebook Insights and Instagram Analytics.
Reporting:Prepare monthly reports on social media performance, providing insights into what is working and where there are opportunities for improvement.
Optimization:Use data-driven insights to refine social media strategies and content.
Cross-Functional Collaboration:
Marketing Integration:Collaborate with the marketing team to ensure social media strategies are integrated with other marketing efforts.
Product Launches:Work closely with the product development team to create compelling social media content around new product launches.
Customer Service:Liaise with the customer service team to ensure product-related inquiries on social media are addressed promptly.
Creative Input:Participate in brainstorming sessions with the marketing and creative teams, contributing ideas for campaigns and promotions.
Crisis Management:
Risk Mitigation:Assist in developing and implementing a crisis management plan for social media, ensuring quick responses to negative publicity.
Real-Time Response:Monitor social media channels for potential issues and respond in real-time to mitigate any potential damage to the brand's reputation.
Job RequirementsRequirements:
Proficiency in social media platforms (Instagram, TikTok, Facebook) and social media management tools.
Strong writing, editing, and copywriting skills.
Creative thinking and ability to generate engaging content ideas.
Knowledge of social media analytics and ability to interpret data to optimize performance.
Excellent organizational and time-management skills.
Ability to work independently and collaboratively within a team.
SkillsTime Management
Detail Oriented
Content Creation
Content Development
Social Media Marketing
Social Media Management
Google Workspace
Marketing Communications
Company BenefitsSubsidised Parking:We help cover your parking costs, making your commute easier and more affordable.
Fitness:Enjoy our on-site swimming pool and gym—fitness perks to keep you refreshed and active.
Team Outings:We believe in building strong connections and a fun, collaborative environment outside the office.
Medical Leave:Take time off for health needs. We support your well-being and ensure you have the space to recover and focus on your health.
Additional InfoExperience Level:1 - 3 Years of Experience
Job Specialisation:Advertising & Branding, Copywriting & Content Creation, Videography & Photography
Company ProfileFounded in 2015 by co-founders Lynsey, Isabella and Cai Jin, Handmade Heroes was at its' time one of the first truly natural skincare brands in the region pioneering clean beauty. Handmade Heroes is committed to making quality, natural and effective skincare affordable and accessible to everyone.#J-18808-Ljbffr