1.
Content Creation and Management: - Develop, schedule, and publish high-quality, engaging content across all social media channels, including Facebook, Instagram, TikTok, and YouTube - Collaborate with the design and marketing teams to create visually appealing graphics, videos, and posts.
- Develop engaging email content to nurture leads and drive customer retention.
- Track campaign performance across all channels and provide insights for optimization.
2.
Community Engagement: - Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- Build and maintain strong relationships with followers and the riding community.
3.
Social Media Strategy: - Plan and execute social media campaigns to support brand goals, product launches, and promotional activities.
- Identify and leverage trends, hashtags, and current events to maximize engagement.
4.
Meta Ads Management: - Create, manage, and optimize Meta Ads (Facebook and Instagram) to drive brand awareness, traffic, and conversions.
- Set up ad campaigns, monitor performance, and adjust strategies based on analytics and KPIs.
- Ensure ad creative aligns with the brand and resonates with the target audience.
5.
In-House App Management: - Oversee communication with app users, including sending notifications about promotions, updates, and events.
- Monitor user experience within the app, collect feedback, and collaborate with the development team to implement improvements.
- Analyze app user engagement metrics to drive targeted communications and campaigns.
6.
Analytics and Reporting: - Track and analyze social media performance using analytics tools to measure engagement, growth, and ROI.
- Provide regular reports and insights to improve content strategy and achieve KPIs.
7.
Collaboration: - Work with cross-functional teams to ensure consistency in messaging and brand representation.
- Collaborate with influencers and partners for campaigns and sponsorships.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-dainese-malaysia-job-social-media-expert] Qualifications and Skills: - Proven experience as a Social Media Executive or similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Hands-on experience with Meta Ads, including campaign setup, audience targeting, and performance optimization.
- Excellent written and verbal communication skills.
- Proficiency in tools like Adobe Creative Suite, Adobe Illustrator, Photoshop or similar design software.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for storytelling and brand building.