Social Media Marketing Specialist
Apply locations: Singapore, Singapore; Kuala Lumpur, Malaysia; New Delhi, India
Time type: Full time
Posted on: 30+ Days Ago
Job requisition id: JR_035247
The primary role of Global Marketing function is to define and implement programs specifically designed to promote and extend ResMed's brand strength while maintaining ResMed's brand identity system. Key deliverables include overseeing our regional social media strategies. This role requires expertise in managing social media platforms, engaging with communities in real time, and building strong relationships with influencers and brand advocates. The ideal candidate will have a deep understanding of social media trends, excellent communication skills, and experience using social media management tools like Sprinklr.Let's talk about ResponsibilitiesThe primary objective of Digital Marketing Specialist, Social Media within Global Marketing Job Family is to develop, execute, and steward integrated digital marketing strategies/plans designed to optimize engagement, leads, sales, and competitive position (as applicable) - inclusive of Social Media, Search, UX, Analytics, and Content.
Manage and execute regional social media calendars, ensuring alignment with the overall brand strategy and timely content delivery across all platforms.
Utilize Sprinklr to schedule, monitor, and analyze social media content, ensuring consistent brand messaging.
Oversee real-time community engagement and response, addressing customer inquiries, comments, and issues promptly and professionally.
Work within a team of content management, technical development, and online marketing specialists to build and maintain a rich, immersive, and world-class online presence.
Stay up-to-date with the latest social media trends, tools, and best practices, incorporating them into regional strategies.Let's talk about Qualifications and ExperienceBachelor's degree in Marketing, Communications, or a related field.
Minimum of 5 years of related experience.
Proven experience in managing social media platforms and using tools like Sprinklr.
Experience with social platforms in APAC markets like Line, Kakaotalk, QQ, WeChat, and others.
Strong understanding of social media trends and best practices.
Ability to multitask and manage multiple projects in a fast-paced environment with experience in a regional or global social media management role.
Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive, and inspiring. Where a culture driven by excellence helps you not only meet your goals but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!#J-18808-Ljbffr