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Regional Human Resources Manager at Mutant CommunicationsWho are we?
Mutant is a weird name for an agency, we know.
We'd love to tell you there's a cool reason for it - like being exposed to gamma radiation or being bitten by a spider - but alas, our origin story is a little less dramatic.
We started in 2012 as a PR agency, led by one guy with a simple idea - to grow an agency that focused on getting business results and removing agency fluff.
From these humble beginnings, we evolved into a regional agency with offices in Singapore, Malaysia, Indonesia, and Thailand, servicing clients across Asia Pacific and globally for their PR, content marketing, and branding needs.
(We've bagged a few awards along the way, too.
Most recently we were named PR Team of the Year (Gold) and APAC Workplace Champions (Large Agency) by PRCA Asia Pacific!)
So, what does this mean for you?
You're here because you want to help clients with real problems - whether that's increasing sales, improving employee retention, or driving inbound leads, real results are what we measure our success on.
Are you the ONE we're looking for?
We are looking for an enthusiastic and experiencedSocial Media Senior Manager/Director , based in Kuala Lumpur, Malaysia, who is responsible for leading, managing and ensuring the success of all of Mutant's Social Media clients (across the region) as well as driving leads and growth of clients and people.
The role will see you lead a team of social media managers, strategists, associates, designers, copywriters and more to achieve those aforementioned goals.
This is an exciting opportunity to take the lead in building and growing the social media team and offerings in Mutant Malaysia.
You'll work closely with the Malaysia team, our Country Manager, and the larger regional team.
Someone who's confident, has business proficiency, nurturing, has an awesome personality, and thrives working in a fast-paced environment with a growing and dynamic team.
What you'll be getting up to:
Counsel and Strategic Development:
Design and implement comprehensive and creative social media strategies across current, existing and new platforms to align with business goals.
Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Xiaohongshu, Douyin, Snapchat and more.
Monitor social media trends, tools, applications, and best practices, and use that knowledge to develop and implement successful strategies and execution.
Collaborate with other departments (PR, Content, etc.)
to ensure a cohesive, cross-platform strategy.
Content Creation & Management:
Oversee, and be able to, create and counsel the creation of engaging content including static visuals, designed posts, long and short-form videos, infographics, and copy for multiple platforms.
Ensure consistency of brand voice, tone, and visual identity across all social channels.
Oversee the engagement and interaction with the online community, responding to comments, messages, and discussions in a timely and authentic and novel manner.
Lead social media campaigns from conceptualization to execution, ensuring alignment with marketing goals.
Tap on strong network of content creators/influencers that can be leveraged for campaigns and content and understanding how to best optimise their content to drive ROI and specific objectives for clients.
Paid Media and Analytics:
Counsel and implement paid media strategies for clients, within the realm of social media - including boosting, ad campaigns, dark ads and more.
Leverage paid social media advertising and tools such as Facebook Ads Manager, LinkedIn Campaign Manager with the knowledge of SEO and web traffic metrics.
Use data and analytics to measure the success of social media campaigns, and adjust strategies as needed to meet KPIs.
Provide regular reports and insights to clients, demonstrating ROI and impact on business objectives.
Utilise tools such as Google Analytics, social media management tools (Hootsuite, Sprout Social, etc.)
to track performance and derive insights.
Business Development:
Drive Social Media new business leads and work with the team to put together robust, strategic and creative proposals.
Lead the charge on clinching new clients and upsell social media to current clients in the hopes of proposing integrated solutions for them.
Lead, mentor, and manage the social media team, including social media managers, strategists, associates, designers, copywriters.
Provide guidance and training on existing and emerging platforms, trends, and tools.
Set clear KPIs and performance metrics for the social team, providing regular feedback and development opportunities.
Foster a collaborative and inclusive work environment by encouraging two-way communication, supporting team development, and leading by example in upholding Mutant values.
Crisis Management:
Act as the point of contact for any social media crisis, working alongside public relations and mitigating potential reputational damage.
Develop and maintain crisis communication plans for social media issues.
Develop and execute Social Media Crisis training.
What you need to be successful in this role:
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