Trade Marketing (Marketing & Communications)
Full time
Job Responsibilities:
Assist in planning and executing Trade Marketing strategies in alignment with Marketing and Sales to maximize category potential.
Support business and budget planning activities for assigned categories.
Conduct category performance analysis using market and product data to identify opportunities for growth.
Assist in conducting shopper research and New Product Introduction (NPI) initiatives.
Support the development of channel strategies with differentiated promotions to attract consumers.
Help in preparing planogram proposals, display formats, and Point of Sale Materials (POSM).
Assist in creating trade decks, NPI, and trade plan presentations for the sales team.
Monitor competitor activities, support post-campaign analysis, and assist in trade investment and account profitability planning.
Support the implementation of sell-in and sell-out, distribution, and merchandising strategies.
Collaborate on annual customer business plans and contribute ideas for sustainable growth.
Work with the Supply Chain team to support stock requirement forecasts based on market trends and sales data.
Job Requirements:
A minimum of a bachelor's degree is required for the position.
Minimum 1-2 years of Trade Marketing or Key Account Management in FMCG environment.
However, fresh graduates are encouraged to apply.
Well-versed in retail sales environment and its dynamics.
Strong interpersonal and analytical skills with basic research knowledge.
Good presentation and communication skills, able to support the sales team to liaise with the customer as necessary.
Strong strategic development and analytical skill with experience in data analysis.
Basic financial knowledge for decision making.
Proficient in English and Mandarin preferably.
Able to multi-task and work cross-functionally.
Your application will include the following questions:
What's your expected monthly basic salary?
How many years' experience do you have with forecasting for businesses?
Which of the following types of qualifications do you have?
Do you have FMCG retail experience?
How many years' experience do you have as a Trade Marketing Executive?
How many years' experience do you have in market research?#J-18808-Ljbffr