Trade Marketing Manager

Key Responsibilities: Develop and execute trade marketing strategies and plans to achieve the company's sales and marketing objectives in Malaysia. This includes working closely with the marketing team to develop and implement integrated marketing campaigns.Manage and build relationships with key retail partners to drive sales and market share growth.Develop and implement trade promotions and programs to generate excitement and demand for the Company's products and services.Work with the sales team to ensure that trade marketing initiatives are aligned with sales goals and objectives.Monitor and analyse trade performance data to identify areas for improvement and make necessary adjustments to trade marketing strategies and plans.Manage the trade marketing budget and ensure that it is spent effectively and efficiently.Stay up-to-date on the latest trends and developments in the trade marketing industry, and ensure that the Company is using the most effective strategies and tactics.Represent the Company at trade shows and other industry events.Key Competencies: Ability to develop and execute targeted trade marketing strategies aligned with sales and marketing goals.Strong skills in building and maintaining partnerships with key retail accounts to drive mutual growth.Expertise in creating impactful trade promotions and programs to increase demand.Skilled in managing and maximizing the trade marketing budget for best ROI.Knowledge of trade marketing trends and innovations to keep strategies competitive.Professional presence to represent Applecrumby® at trade shows and industry events.Strong organizational skills to oversee multiple initiatives from start to finish.