In these times of ever shorter production and development cycles, manufacturing companies require more flexibility and speed. As one of the world's leading providers of drive and control technologies, Bosch is ready to rise to these challenges. Customers profit from the resources and innovative strength of a global player, flexible structures, and an understanding of local needs.
More than 30,500 employees work as a worldwide team to develop safe, efficient, intelligent and high-performance solutions for the areas of Factory Automation, Mobile Applications as well as Machinery Applications and Engineering. With its cross-technology range, digital services and comprehensive service, Bosch acts as a reliable partner for machine manufacturers and users. The company develops, produces, and sells its components and system solutions in more than 80 countries.
Job Description Your contribution to something big: Reta i l commun i cations Responsible for the planning and implementation of retail communication measures along the whole customer clusters Create, execute and monitor all content, related to the different kind of retail communication requirements Conceive and create online and offline PRO documents for retail buying departments Execution of customer specific communication material requirements Support e-Dealers and e-Shops with content and relevant promotions Take charged of online performance management: Optimize product texts, photos, videos, display & banners, micro sites & teasers branded online shop in Shop (SiS) Ensure brand visibility in retail and customer specific communication material User communication Implement Central user activities Develop local user promotional activities (events, promos) Managing local user communication: Bosch website, Social Media, Key Opinion Leaders (YouTube, Press) Ensures Direct User communication on digital channels Responsible for coordination of local legal / compliance topics with local experts Direction of press relations including writing press releases as well as developing key messages in English and local language Coordination of local sponsorship and donation activities First contact crisis communication in alignment with the regional office Planning, monitoring and control of the local communication budget Qualifications What distinguishes you: Bachelor's Degree in Marketing / E-commerce / Business Admin or its equivalent. At least 5 years of experience in the relevant field. Added advantage if: Well verse in Social Media marketing Understanding on hardware (Power Tools) B2B online retail touchpoints and Pro user decision making at the online touchpoint Operational experience in local sales & marketing organization / personal retailer network High understanding of online brand communication and E-commerce. Proven track record in implementing website/eShop concepts Proactive work ethic with the ability to deliver results and meet challenging deadlines and must be able to work in diverse and dynamic team. Excellent communication skills (written and verbal). Additional Information Your future of job location offers you: Flexible working environment Flexi benefits allowances Employee discounts on Bosch products A working environment that promotes diversity and inclusivity #J-18808-Ljbffr
