VP - Social Media & Digital, Brand & Communications-(240001T9)DescriptionJob Overview:The Social Media & Digital lead will oversee and manage the bank's social media platforms, create and execute a social media strategy plan to increase brand awareness, customer engagement and facilitate an environment for the business divisions to drive sales growth.
He/she will collaborate with departments across the organisation to ensure consumer engagement and grow social media metrics.
The Social Media lead must be creative, analytical, and well-informed about the latest social media trends and relevant policies, both in Malaysia and globally.
Key Responsibilities: Develop and execute a comprehensive social media strategy plan aligned with the overall communications and marketing strategy of the bank.Develop and execute a comprehensive digital optimisation plan aligned with the overall communications and marketing strategy of the bank.Manage the bank's social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.Evaluate new and emerging social media platforms, making recommendations for (or against) establishing channels for the bank or its business units.Maintain the relevant social media and content-related policies and guidelines, in-line with those created by Group Brand & Communications (Singapore)Work with stakeholders and creative agencies to create engaging and relevant social content in-line with the brand guidelines to increase customer attention and engagement.Develop community management strategy and service levels in collaboration with the relevant business units.Track social media buzz (social listening), and make recommendations for social media communications in crisis situations.Track and analyse social media metrics, and create insightful reports where data-driven decisions can be undertaken.
These metrics include follower engagement, reach, conversion rate and customer feedback.Build brand awareness and consumer engagement through campaigns, contests, promotions on social media.Ensure that all content is suitable for the Malaysian market and adheres to the bank's standards and brand image.Identify online trends that may be tastefully trend jacked into content that helps elevate brand equity.Collaborate with the relevant marketing colleagues to convert social media following into bank customers.QualificationsCreative, analytical, and well-informed about the latest social media trends and relevant policies, both in Malaysia and globally.
Strong command of English, with a solid understanding of Bahasa Malaysia.Able to build and manage a team.Strong interpersonal skills and able to work confidently across divisions.Familiarity with Performance media, Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).