Mission of the role: Create visuals to communicate a particular idea, message or concept in an effective and aesthetically pleasing manner. This role will also work closely with the copywriting team and marketing team to develop and execute B2C campaigns in order to acquire new customers, stimulate repeat purchases and build customer loyalty and advocacy.
Key Responsibilities:
Graphic Design
Design and develop print and digital materials ranging from brochures, ads, infographics, postcards, banners, gifs, email campaigns, display banners, and web assets and other graphics. Design, manage and execute creative ideas including mock ups for digital campaigns based on the specific requirements/briefs and good customer experience principles. Create digital design work for websites and social media platforms. Establish the look and feel of the brand/campaigns in order to develop leads and stimulate sales. Design logo, icons, color palettes, typography, and stationary design and create the brand guidelines. Utilize marketing assets to develop new, unique ideas and adapt key design elements across many different digital touchpoints while maintaining high standards and overall consistency within established guidelines Adapt existing key art to various digital marketing formats for Facebook, Google, eDMs and more. Web Design
Develop mock-ups into functional web pages. Work with cross-functional teams to bring graphic and web design ideas from scratch to life, while adhering to style standards on fonts, colors and images. Illustrate design ideas by using mock-ups, process flows and sitemaps. Design and develop streamlined web page templates intended for reuse. Use strong UX/UI principles when designing for mobile and web-based marketing assets to create converting e-commerce website Coordinate and execute promotional materials that will be published onto the website and print collaterals. Create new converting and interactive designs/layout for A/B testing in order to support the marketing team in optimizing their content and inbound marketing strategies. K ey Skills & Experience
Candidates must possess at least a Diploma in Design/Creative Multimedia/Art or equivalent. 1 year of graphic/web/UX design experience Fluent in responsive design, familiar with mobile/tablet UI UX design Thorough understanding and knowledge in responsive web design principles Good written communication skills Good understanding of colors, layout and typography Passionate about creative visualization and graphic design Ability to manage own workflow and juggle multiple projects simultaneously Good communication and interpersonal skills Creative mindset Able to work under pressure Technical Skills Requirement:
Adobe Creative Suite: Illustrator, Photoshop and Dreamweaver Microsoft Office Suite: Word, Excel, and Powerpoint Knowledge of basic HTML, CSS, PHP, Bootstrap, and Javascript is advantageous. #J-18808-Ljbffr
