Advertising & Promotion and Digital MarketingDevelop and implement advertising or communication plans and promotional strategies to increase interest in the curriculum and programmes offered.
Plan and coordinate advertising campaigns, ensuring alignment with the overall marketing objectives – includes budgeting, selecting suitable media, and negotiating contracts.
Oversee the production of promotional materials such as brochures, posters, flyers, and digital content, ensuring alignment with brand guidelines.
Write, proofread and produce publicity materials, including videos, prospectuses, press releases, articles, reports and speeches.
Manage all customer touchpoints – e.g. website, social media, email – responding to customer enquiry-related issues in a timely manner (e.g. enquiries, complaints).
Conduct market research to identify trends, consumer trends, and competitors using insights and data collected from campaigns and surveys.
Manage collaborators involved in each campaign, including graphic designers, other departments or internal stakeholders, as well as consultants or agencies.
Collaborate with offline and online channel partners / service providers to create mutually beneficial promotions and increase enrolments.
Monitor and evaluate effectiveness of all advertising and promotion campaigns by analysing leads generation data to adjust strategies or improvise where necessary.
Develop initiatives aimed at enhancing customer engagement through various channels, including social media and traditional advertising platforms.
Monitor and track key performance indicators for each campaign to measure success, and make improvements for future campaigns.
Seek partnerships and co-branding opportunities with industry players, key opinion leaders, influencers and media outlets to enhance positive brand image and messaging.
Prepare relevant marketing reports on a timely basis / as and when required.
Support communication efforts within the company's Crisis Response Team – to manage communication channels / correspondence with stakeholders.#J-18808-Ljbffr