Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Job DescriptionAs a Junior Data Analyst, you will provide the following support to the regional data analytics team:
Oversee gathering of 1P data from 13 markets
Deliver Regional Market Views - Interpreting data from Paid/ Owned media, CRM, and Websites
Collaborate with capability adoption leads to analyze, interpret and formulate the data to arrive at clear insights & plan the next steps
Assist ad-hoc data requests and internal projects as needed.
Day to day responsibilities include:
Instituting and adapting global & regional frameworks across projects/ and lifecycles, including measurement plans, primary and secondary research, and performance reporting
Gather insights through regular market check-ins.
Work closely with the Account and Tech Adoption, Media Adoption, CRM adoption teams to implement campaign blueprints/ use cases and leverage the current technology stack for improved campaign efficiency and delivery of leads
Work cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across markets
Build a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those markets
Support the Analytics Lead on analyzing large datasets
Qualifications1-2 years of experience in data analytics (Experience in an agency environment is a plus)
Passion for digital marketing and emerging trends in the digital landscape
Attention to detail and ability to work with large datasets
Experience communicating with internal and external stakeholders at a variety of levels
Fluency with Advanced Excel, Ms PowerPoint and other data analysis tools such as SQL, Power BI, Google Data Studio
Good communication skills and the ability to present data findings clearly
Ability to work independently and as part of a team
Additional InformationOther Desired Qualifications:
Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision
Experience in developing, activating, and optimizing audience targeting strategies
Familiarity with one or more of the following technologies: ad tech, web analytics, targeting/testing applications, databases
International client experience is a plus!#J-18808-Ljbffr