Add expected salary to your profile for insightsThe Assistant General Manager of Marketing will be responsible for assisting the General Manager in leading and managing a dynamic team of marketing professionals across five key areas: Strategy, Branding & Communication, Customer Service & Experience, Customer Insights & CRM, and PR & Corporate Communications.
He or she will be a strategic thinker and a hands-on leader, with a proven track record of success in driving sales, brand awareness and customer loyalty.Key Responsibilities:Build and expand networks of collaborators and strategic partnerships to create a mutually rewarding ecosystem for vendors, partners, members, and employees.Lead the development and implementation of the strategic roadmap for marketing and customer growth, aligning with company objectives.Collaborate with the Head of Operation, Business Units, and cross functional departments to develop growth strategies and optimize results.Define, track, and analyze KPIs to measure campaign and activity performance, continuously optimizing strategies for success.Oversee and review the performance campaigns, programmes including new initiatives and pilots before full implementation.Review competitor surveys and market trends to update marketing strategies and gain a competitive edge.Lead the team in delivering initiatives for a seamless offline shopping experience and online customer engagement.Oversee the development of the Peniaga program to drive sustainable revenue growth.Review and evaluate the implementation of the marketing and customer growth roadmap.Financial Acumen & Optimization:Propose and manage the marketing budget, maximizing income and optimizing expenses.Oversee the redemption program to boost member engagement and maximize income.Oversee in-store advertising inventory and sell-out to maximize income.Source and develop relationships with solution providers to enhance marketing strategies and optimize resources.Lead the digital transformation roadmap, including member management, CRM, and online engagement, driving towards long-term company goals.Equip and train the next generation of marketing leaders, fostering employee career advancement and succession planning.Foster a collaborative and high-performing team environment with clear communication and shared goals.Qualifications:Marketing Leadership: Bachelor's degree in Marketing/Business Administration.
7+ years leading marketing teams in retail or FMCG, with a proven track record of driving revenue and customer engagement through successful campaigns.Data-Driven Insights: Strong understanding of customer behavior and analytics, leveraging them to craft and optimize strategies.Omnichannel Mastery: Experience in customer journey mapping, omnichannel marketing, and digital transformation initiatives, ensuring seamless customer experiences across all touchpoints.Financial Acumen: Proven ability to manage marketing budgets, analyze financial performance, and optimize ROI for maximum impact.Team Builder & Motivator: Proven leadership and team management skills, inspiring and developing team members to achieve their full potential.Communication & Influence: Excellent communication, presentation, and interpersonal skills, effectively influencing and motivating diverse teams.Innovation & Growth: Collaborative and results-oriented with a passion for innovation and continuous improvement, driving Segi Fresh forward.Passionate About Fresh: A genuine passion for the fresh produce and grocery industry, aligned with Segi Fresh's core values.How do your skills match this job?
Sign in and update your profile to get insights.Your application will include the following questions:How many years' experience do you have as a marketing manager?How many years' experience do you have in the retail industry?How many years' experience do you have in a corporate communications role?Do you have FMCG marketing experience?Company Overview:We are growing to be the largest fresh food retailer in Malaysia that provides full fresh and local taste products for our customers every day.
We offer a variety of food products from meat and seafood, fruits and vegetables, dried to homemade/traditional ingredients.We are distinguished from other food retailers by emphasizing the freshness and quality of our products at all times by selecting the best from marine and agriculture farms and promoting our locally sourced products.Our supermarket chains are currently centralized in Selangor, Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Perak, and will soon expand to the north and south of Malaysia by operating 100 stores in 2023 to bring greater convenience to our neighborhood vicinity.
We value our people and their contributions.
With more than 2,000 employees, we focus on human centrality by involving our employees' perspectives in all steps of the planning and problem-solving process, together developing our potential employees to be promising talents and future leaders.We cultivate a high-performance working culture by fostering our core values of Integrity, Passion, Problem Solving, Teamwork, and Excellence as our belief to achieve company objectives and continuous improvement.
Let's explore the career opportunities with us today and be part of our committed talent in a dynamic and signature retail experience!#J-18808-Ljbffr