Responsible for managing the accounts in the portfolio including tailoring promotional strategies to achieve the sales target, executing channel/brand plans and maximize return on promotional investments in line with the company objectives and strategies.To supervise the development of tactical plans to meet sales, and merchandising objectives and to ensure effective implementation. Formulate account specific promotional strategies for each customer in assigned portfolio towards achieving the assigned sales target by incorporating sales/brand plans.Other key task inclusive of execution, monitoring, and evaluation of promotional plans.Should initiate business review with the customer through a formal. Minimum 4 review session annually with key retailers through on a quarterly basis.To ensure that the set target of products distribution, shelf presentation and merchandising are being met and constantly maintained.Ensure optimum ROI and investing within allocated promotional funds.Drive towards meeting distribution objectives for existing and new products.To monitor and control all budgeted expenditure and ensure cost effective spend to optimize benefit gained from allocated funds and all the company owned assets.Participate in the drafting and lead 1st round of annual Trading Terms negotiation with relevant key retailers.Provide forecast input to sales planning department for shipment/production planning.To ensure that sales objective for the sales department is communicated to the sales force and maintain a concerted effort from the team by reviewing and appraise their sales objectives at regular intervalsTo develop and implement innovative tactical plans jointly with sales planning and to ensure the on going category development ; and also to anticipate future business trends and business opportunities.Job Requirements: Graduate in Business Administration/MarketingGood communication skills in written, verbal and presentation.At least 5-7 years of Sales related experience in FMCG companyExcellent use of computer resources and analytical tools including excel.Excellent command of the English language, Bahasa Malaysia and Chinese.Possesses strong analytical skills, leadership qualities, proven track record in similar position.