Asst PR Manager Posting Date : 07 Jan 2025 | Close Date :07 Apr 2025 Responsibilities • Developing and Implementing PR strategies: Formulate and execute comprehensive PR strategies, aligning with marketing goals and budget considerations to foster positive media awareness.
• Media Relations: Cultivate and sustain relationships with journalists, editors, media professionals, especially within the financial domain; Pitch story ideas and press releases to secure positive media coverage; Manage media inquiries and coordinate interviews.
• Partnership Development and Support: Identify, evaluate, and negotiate mutually beneficial strategic partnerships with NGOs, regulators, and complementary brands.
Nurture these relationships to maximize impact.
• Market Intelligence: Conduct market research to stay informed about market landscape, industry trends, competitor activities, and consumer preferences.
Utilize insights to refine and enhance the PR narratives and strategy.
• Crisis Navigator: Develop crisis communication plans and be ready to respond to and manage crisis effectively; Serve as a spokesperson during critical times and work towards mitigating negative publicity.
• Event Planning: Organize and coordinate various events, press conferences, product launches, and other PR activities.
• Data Driven Communicator: Monitor media coverage and public sentiment related to the organization; Analyze the effectiveness of PR campaigns and provide detailed reports to management.
Love to keep up with the latest in the fast-changing PR, and branding landscape - always keeping an eye out for the next innovative way to break though the clutter and find actionable insights faster.
• Collaborative Partner: Work closely with cross-functional teams, including marketing, product development, global / cross country PR team and customer service, to integrate brand and PR strategies into all aspects of the business.
Sub Specialization : Marketing;Others Type of Employment : Permanent Minimum Experience : 5 Years Work Location : Kuala Lumpur If you encounter difficulties, please click here for technical assistance.