As a Business Development Executive, you will execute sales growth plans and activities in the General Trade category, delivering long-term sustainable and profitable growth for retailers.
A day in the life of a Business Development Executive
Accountable and responsible for throughput sales and brand performance of your respective portfolio of customer base assigned within the Nestle Brands.
Managing Trade Spend - Responsible for ensuring compliance of Trade spend within the allocated budget defined by BDM by Category and Channel Group.
Accountable for Product Distribution and Merchandising Standards as per guidelinesEnsure full compliance with the channel must-have-list.
Timely implementation of KMA and promotional activities.
Channel planogram and merchandising standard guideline.
Maximize usage of POS materials and replace old ones with new ones.
Ensure and monitor compliance of long-term space buy as per Channel/Brand Guidelines.Winning with CustomersAdvisory role to retailers, understanding business owner needs and ensuring customer intimacy.
Sell and negotiate buy-in to the Retailer Incentive Program.
Conduct business reviews on a quarterly basis for Top 10 customers.Conduct product trainings regularly for retailers and their staff.
Territory coverageEnsure 100% coverage and call frequencies to customers, as defined by the Business Development Manager.
Responsible for customer database maintenance.
Ensure Market Hygiene - Practice FEFO in outlets to ensure products are fresh and clean for sales.What will make you successful?
Education: University Diploma/Degree (or equivalent) OR SPM qualification with 5 years of sales representative experience.
Between 3 and 5 years in marketing or sales, successfully delivering on KPIs during this period.
Experience with Customer Management background is an added advantage.
Capacity to understand all sales functions, i.e., CCSD, Customer, Field.
Experience in managing a Field Sales team.
Stakeholder management skills and solution-oriented, self-motivated, results-oriented.#J-18808-Ljbffr