Job Description:Job PurposeThe country Channel Activation Specialist will work closely with the Asia Pacific Channel Marketing, Brand and Comms, Marketing and Sales teams to develop and implement the activation plan for our offers & brands within each channel, demonstrating knowledge about consumers, customers, competitors and trends in the lubricants' market.Key AccountabilitiesSupports the delivery of Volume, Turnover, Gross Margin and Market Share targets across workshop channels in the market.
Works with the Asia Pacific Channel Marketing, develops channel marketing plans for the country across all product and channel brands to finalize activation plans demonstrating global programmes wherever possible.
Works closely with Asia Pacific Channel Marketing, Brand & Communications, Marketing and Sales teams and RTM partners to design the right mix of activation models to promote advocacy and drive conversion.
Leads the execution and deployment of agreed marketing projects and channel offers/touch points in the country, including digital.
Ensures accurate and timely delivery of all projects and initiatives and is accountable for activation KPIs.
Is a "go to" market expert for the country, supporting the organizational understanding of the consumers, customers, competitors and commercial dynamics in the market. Acts as "voice of customer" for the market in support of offer development or market insight initiatives.Job Holder RequirementsUniversity degree or equivalent professional experience.
Proven experience in marketing with a minimum of 8 years' marketing experience.
Experience of working in complex and challenging global organizations.
Marketing planning, project management and performance monitoring.
Ability to successfully build enduring and positive relationships with colleagues from a broad range of teams.
Experience in B2B and B2C marketing activation & campaign execution.
Experience of working with agencies.
Experience in service offer beyond products.Travel Requirement
Up to 25% travel should be expected with this role.Relocation Assistance:
This role is not eligible for relocation.Remote Type:
This position is a hybrid of office/remote working.
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