Management - Area/Multi-site (Retail & Consumer Products)
Full time
The Commercial Manager is responsible to plan and implement Airasia's Duty free & Merchandise commercial strategies and initiatives for the inflight and pre-book sales channels. The goal is to lead and expand the organization's commercial activities; generating new revenue opportunities, maximizing profitability and creating sustainable growth.
The role of the Commercial Manager covers:Pricing & Profitability:Plan and execute pricing strategies for inflight and online sales channels to drive revenue growth sustainably.
Route performance improvements:Analyze route level sales performance, plan and execute initiatives to drive revenue growth; in collaboration with cabin crew and warehouse team.
Brand campaign management:Work closely and strong engagements with suppliers and brands to drive brand/category growth including joint-promotions, partnerships etc.
Ancillary team engagement:Work closely with airline stakeholders to drive strategic and tactical initiatives; driving commercial growth, brand awareness, reporting etc.
Crew engagement:Work closely with the Cabin Crew Department to drive product awareness, executing crew incentives to drive sales. Continuous engagement programs to ensure Duty Free & Merchandise is a top of mind proposition among the crew.
Job ResponsibilitiesDevelop and implement commercial strategies/initiatives - end-to-end management of commercial objectives - from planning, stakeholder management & post-campaign analysis.
Identify the key value drivers of the different customer segments to generate ideas and propositions to improve sales conversion.
Utilizing data to implement initiatives - leveraging sales data, purchasing behavior trends and market trends.
Ensure that all commercial activities meet or improve on budget, cost and efficiency targets (Key Performance Indicators (KPIs)) that are in-line with business objectives.
Benchmark pricing & promotions among duty free retailers - landscape comprehension.
Lead by example - ensure company culture & policies are followed through.
Job RequirementsTrack record in a commercial/product management/Business Development role.
Strong at commercial planning and strategy. Able to analyze data and develop initiatives that increase revenues/profitability.
BSc/BA in business, sales & marketing, commerce, commercial relevant fields.
Demonstrate leadership qualities, strategic thinking & problem solving skills with the ability to be hands-on, displaying a 'can-do' attitude.
Committed to learning and development, ensuring a culture of continuous improvements among team members.
Excellent interpersonal skills, team player and able to communicate and engage with diverse stakeholders.
Perks and benefits: Dental, Medical, Staff discount for Flights and many more.#J-18808-Ljbffr