About the Role:
We're looking for a proactive and creative intern to help drive retention strategies for both jobseekers and clients using our job portal. This role focuses on crafting and implementing CRM strategies through email, in-app banners, and push notifications. You'll collaborate with our CRM marketing team to increase engagement, optimize customer journeys, and improve retention rates.
Key Responsibilities:
-Retention-Focused Campaigns: Assist in creating and executing email, in-app banners, and push notification campaigns to re-engage jobseekers and retain clients.
-Customer Journey Optimization: Help map out and refine customer journeys, ensuring a seamless and engaging experience that encourages retention for both jobseekers and clients.
-Segmentation and Personalization: Work with CRM tools to segment users based on behavior and engagement levels, enabling personalized communication strategies for jobseekers and clients.
-Loyalty and Re-Engagement Tactics: Support the development of loyalty programs and re-engagement offers, encouraging jobseekers to apply for more jobs and clients to continue posting ads.
-Content Creation: Assist in producing engaging copy for email campaigns, in-app banners, and push notifications, ensuring the messaging is clear, enticing, and focused on retention.
-A/B Testing and Campaign Optimization: Conduct A/B testing on CRM campaigns across all channels to determine the most effective approaches for driving retention.
-Performance Monitoring: Use CRM platforms to track campaign performance, monitor key retention metrics, and generate reports that provide actionable insights.
-Feedback Collection: Help gather feedback from jobseekers and clients through surveys and outreach efforts, using the data to enhance future retention strategies.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-hiredly-job-crm-intern)
; Requirements:- Requirements:
-Currently pursuing a degree in Marketing, Business, Communications, or a related field.
-Flair for creative writing
-Strong interest in CRM marketing, customer retention, and digital strategy.
-Familiarity with CRM tools and email marketing platforms is a plus.
-Excellent written and verbal communication skills.
-Analytical mindset with the ability to interpret data and draw insights.
-Ability to work independently and as part of a team in a fast-paced environment.
What You'll Gain:
-Hands-on experience with CRM tools and multi-channel marketing campaigns.
-Insights into customer retention strategies using email, in-app banners, and push notifications.
-Practical experience in driving engagement and improving customer retention.
-Mentorship from experienced CRM and marketing professionals.
-Opportunity to work on real-world projects that directly impact business success.