Dedicated CRM marketing position to support customer lifecycle experience and automated journeys for digital products (OneApp, MY Wallet, etc…) through email, push, in-app, and SMS channels.
Responsibilities:Build, test and deploy CRM campaigns across multiple countries, including language preference, as it relates to digital, retail and omni-channel executions.
Build, test, and deploy CRM campaigns including personalization and dynamic content across email, push, in-app, SMS, and web push channels.
Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in your region.
Manage and execute campaigns according to our Marketing Content Calendar, plus expansion playbooks for new countries in your region.
Own the QA and deployment process for your CRM tactics.
Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution.
Liaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users across digital and retail customer journeys.
Build strong relationships with other regional CRM marketing teams to collaborate on testing strategies for your customer cohort (channel, content, timing, offers).
Qualifications:1-3 years of experience in CRM, lifecycle or email marketing.
Experience building and sending from at least one major ESP (we use Iterable).
Knowledge of campaign management and experience deploying lifecycle tactics.
QA process knowledge (we use Email on Acid), bonus points for working with numerous translated email versions.
Aptitude in marketing analytics and what makes one campaign outperform another.
A knack for staying organized with multiple deliverables and competing timelines.
Curiosity and excitement to learn more about lifecycle marketing and the remittance industry.
Ria Financial Services ("Ria") is the money transfer division of Euronet Worldwide, Inc. ("Euronet") (NASDAQ: EEFT).
Ria is one of the largest global money transfer companies in the world.
Our mission is to be the most progressive money transfer company by offering service excellence and the most competitive and reliable remittance payment services to our customers.
Since we began in New York in 1987, we have been successfully providing a cost-effective, secure and fast alternative to send money to the families and loved ones of customers worldwide.
Now serving 150 countries we are a recognized brand in both quality and service.
Euronet Worldwide, Inc. (NASDAQ: EEFT) facilitates the movement of payments around the world and serves as a critical link between our partners Financial Institutions, Retailers, Service Providers and their end Consumers, both locally and globally.
Perks and benefits include Medical, Dental, Performance bonus, Hospitalization, and Outpatient allowances.#J-18808-Ljbffr