Job Summary:
As a CRM Marketing Specialist, you will be responsible for managing and optimizing customer relationship management (CRM) strategies and initiatives. Your expertise in Salesforce Marketing Cloud will be instrumental in executing data-driven marketing campaigns, analyzing customer data, and delivering personalized experiences. You will collaborate with multiple markets and brands to drive customer engagement, loyalty, and revenue growth.
Responsibilities:
Develop and Implement CRM Strategies:
-Create and implement CRM strategies aligned with business objectives.
-Utilize Salesforce to segment customer data and create targeted marketing campaigns.
-Work closely with the market and brand team to define customer segmentation and personalize marketing communications.
Execute Data-Driven Marketing Campaigns:
-Design, execute, and measure multi-channel marketing campaigns using Salesforce Marketing Cloud.
-Monitor campaign performance metrics, such as click-through rates, conversion rates, and customer engagement, and provide recommendations for optimization.
Customer Data Management:
-Maintain accurate and up-to-date customer data within the CRM system (Salesforce Marketing Cloud).
-Perform data enrichment to ensure data quality and improve targeting capabilities.
Analyze Customer Insights:
-Use analytical tools to analyze customer data, such as demographics, purchase behaviour, and engagement metrics, to identify key insights.
-Generate reports and dashboards to visualize data trends and performance indicators.
Collaboration and Cross-Functional Alignment:
-Collaborate with the marketing, sales, and customer service teams to ensure alignment of CRM initiatives with overall business goals.
-Support marketing campaigns by providing expertise in data analysis and segmentation.
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; Requirements:-
-Diploma or bachelor's degree in Marketing, Business Administration, or a related field.
-Proven experience as a CRM Marketing or similar role.
-Expertise in Salesforce Marketing Cloud, including campaign creation, journey builder, and data management.
-Advanced proficiency in data management, including data manipulation, analysis, and reporting.
-Strong analytical skills and the ability to translate data into actionable insights.
-Excellent understanding of CRM principles and marketing automation strategies.
-Solid understanding of customer segmentation and targeting techniques.
-Strong project management skills, with the ability to manage multiple campaigns simultaneously.
-Excellent communication and collaboration skills to work effectively with cross-functional teams.
-Detail-oriented and highly organized with the ability to meet deadlines.
-Ability to adapt to a fast-paced and evolving work environment.