Digital Marketing Assistant/ Executive

Digital & Search Marketing (Marketing & Communications)
Full time
Track key performance metrics across social media platforms such as engagement, reach and conversion rates
Analyze data to identify trends, opportunities, and areas for improvement, and adjust strategies accordingly
Prepare comprehensive reports on social media performance, highlighting successes, challenges, and actionable insights for stakeholders
Audit and analyze social media presences, including digital advertising cost and returns
Analyze social media campaigns with tracking system, gathering necessary data according to the planned objective to determine efficacy and areas of campaign improvement
Monitor and develop reports on competitor activity within social media spaces
Qualifications
Bachelor's degree in Marketing, Communications, Advertising, or related field
Strong written and verbal communication skills, with a keen eye for detail
Creative thinking and ability to generate innovative ideas for content and campaigns
Analytical mindset with the ability to interpret data and derive actionable insights
Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment
Ability to work both independently and collaboratively within a team#J-18808-Ljbffr