Qualifications:
? Diploma or Bachelor's degree in Marketing,Digital Media, Communications, or a related field.
? Proven experience in digital marketing, preferablywithin the hospitality or travel industry.
?Strong understanding of SEO, SEM, PPC, and social media marketing.
? Excellent written and verbal communicationskills.
? Creative mindset with the ability togenerate innovative marketing ideas.
?Proficiency in using digital marketing tools and platforms (e.g.,Google Analytics, Google Ads, Facebook Ads Manager, email marketingsoftware).
? Strong analytical skills andability to interpret data to make informed decisions.
? Ability to work independently and as part of a team in afast-paced environment.
? Familiarity with theMalaysian market and tourism industry is a plus.
About the Role:
We are seeking a tech-savvy and results-driven DigitalMarketing Executive to join our team and drive the digitalmarketing efforts for our hotel/Airbnb properties in Malaysia. Theideal candidate will be responsible for developing and implementingdigital marketing strategies that will enhance our online presence,attract new guests, and increase bookings.
Key Responsibilities: ? DigitalMarketing Strategy: ? Developand execute comprehensive digital marketing strategies to promotehotel/Airbnb properties.
? Conduct marketresearch to identify trends, customer preferences, and competitivelandscape in the digital space.
?Search Engine Optimization (SEO) and Search Engine Marketing (SEM): ? Optimize website content andstructure to improve search engine rankings.
?Manage pay-per-click (PPC) advertising campaigns on platforms likeGoogle Ads to drive targeted traffic.
? Social Media Management: ? Create, curate, and managepublished content (images, video, written) across social mediaplatforms.
? Develop and implement social mediacampaigns to engage audiences and drive conversions
? Content Marketing: ? Produce high-quality contentincluding blog posts, newsletters, videos, and promotionalmaterials.
? Collaborate with graphicdesigners, photographers, and videographers to produce engagingdigital content.
? EmailMarketing: ? Develop and executeemail marketing campaigns to nurture leads and engage past guests.
? Segment email lists based on behaviors likepast email engagement and website interactions.
? Analytics and Reporting: ? Use web analytics tools (e.g.,Google Analytics) to monitor site traffic, campaign performance,and user behavior. ? Prepare regular reports and presentations ondigital marketing activities and results for management.
? Online Reputation Management: ? Monitor and respond to guestreviews and feedback on various online platforms.
? Implement strategies to improve online ratings and guestsatisfaction.
? Partnerships andInfluencer Marketing: ? Identifyand collaborate with influencers, bloggers, and media outlets toenhance brand visibility.
? Develop and manageaffiliate marketing programs.
