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Responsibilities:Develop digital marketing strategies aligned with the university's overall goals and objectives.
Create and manage digital content (such as website, social media, etc) to engage the target audience.
Optimize content for search engines (SEO) and manage pay-per-click (PPC) campaigns to increase website traffic.
Manage and oversee social media accounts, including content creation, community engagement, and paid promotions.
Plan and execute email campaigns to nurture leads and customers, leveraging marketing automation tools where necessary.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Maintain and update the organization's website, ensuring it is optimized for user experience and conversions.
Plan and execute digital advertising campaigns across various platforms, such as Google Ads, META – Facebook & Instagram Ads, etc.
Conduct market research to identify trends, audience preferences, and potential areas for growth.
Work closely with other departments (such as marketing, student recruitment, schools or faculties) to coordinate digital marketing efforts and align strategies.
Requirements:Proven experience as a Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with SEO, Google Analytics, and digital advertising campaigns.
Up to date with the latest trends and best practices in online marketing and measurement.
Excellent communication and interpersonal skills.
Degree in Marketing, Digital Technologies, or relevant field is typically required.
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Your application will include the following questions:
Which of the following types of qualifications do you have?
What's your expected monthly basic salary?
How many years' experience do you have as a Digital Marketing Executive?
How many years of digital marketing experience do you have?
Do you have experience with Search Engine Optimisation (SEO)?
Which of the following web analytics tools are you experienced with?#J-18808-Ljbffr