At OMSMC, we embrace diversity and inclusion, welcoming everyone for who they are. Our working environment is built on trust, openness, respect and tolerance. We are committed to providing equal opportunities for all applicants and employees. This is a new exciting opportunity to join our marketing team at OMSMC, based in Melaka.
The job scope of a digital marketer in a hospital setting typically includes specialized responsibilities that cater to the healthcare sector. Here are some key areas of focus: Content Creation: Developing informative and engaging content related to health services, patient care, wellness tips, and hospital events for websites, blogs, and social media.Social Media Management: Managing the hospital's social media accounts to share health information, patient testimonials, staff highlights, and community outreach initiatives, while also engaging with the audience.SEO (Search Engine Optimization): Optimizing the hospital's website and content to improve search engine visibility for relevant healthcare-related searches, ensuring potential patients can easily find information.PPC Advertising: Planning and executing targeted advertising campaigns on platforms like Google Ads and social media to promote specific services, health programs, or events.Email Marketing: Creating newsletters and targeted email campaigns to keep patients informed about new services, health tips, and hospital news, while also maintaining compliance with regulations like HIPAA.Patient Engagement: Developing strategies to engage patients through online portals, feedback surveys, and community health events, fostering a sense of connection and loyalty.Analytics and Reporting: Monitoring website traffic, campaign performance, and patient engagement metrics to evaluate the effectiveness of marketing efforts and make data-driven decisions.Market Research: Analyzing healthcare trends, patient demographics, and competitive landscape to tailor marketing strategies that meet community needs and attract patients.Community Outreach: Promoting community health initiatives, free health screenings, and educational seminars to build relationships with the local community.Compliance and Regulations: Ensuring all marketing materials and strategies comply with healthcare regulations and guidelines, including patient privacy and advertising standards.Collaboration: Working closely with medical staff, administration, and other departments to ensure marketing strategies align with patient care objectives and institutional goals. What we're looking for A digital marketer in a hospital must balance creativity with a strong understanding of healthcare regulations and patient needs to effectively communicate the hospital's offerings and enhance its reputation in the community.A degree in marketing, communications, healthcare administration, public relations, or a related field is often required. Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot, or social media marketing) can enhance qualifications.Previous experience in digital marketing, preferably in the healthcare sector, is highly beneficial.Experience in developing content tailored to healthcare audiences, including writing for blogs, social media, and newsletters.Familiarity with search engine optimization and pay-per-click advertising strategies.Proficiency in using analytics tools (e.g., Google Analytics) to measure campaign performance and make data-driven decisions.Experience in managing social media accounts, creating engaging content, and responding to audience inquiries.Strong verbal and written communication skills for effective messaging and patient engagement. Communication in Chinese is an added advantage.Ability to manage multiple projects simultaneously, often with tight deadlines.Proficiency in using marketing software and tools (e.g., CRM systems, email marketing platforms, content management systems).Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visual content can be advantageous.Understanding of healthcare laws and regulations (e.g., KKLIU) to ensure compliance in marketing efforts.Knowledge of strategies to engage and retain patients, including community outreach and health education.Precision in content creation and adherence to regulatory standards is crucial.Ability to think creatively to develop engaging campaigns that resonate with patients and the community.Willingness to stay updated on digital marketing trends and healthcare industry changes.Benefits Outpatient and inpatient medical coverage for employees and their familiesDental benefitsFree parkingBasic health screening