Digital Marketing Specialist

**Imagine New Horizons**You have dreams? You enjoy a challenge? Here at Dassault Systèmes, we empower people and energize passion to change the world and create the future. Let's open new horizons together with the power of 3DEXPERIENCE virtual universes!Shape your career with 3DS! #WeAre3DS**What will your Role be?**As a Digital Marketing (Paid Media) Specialist at Dassault Systèmes, you will get to do more than just set up digital ads on media platforms. You will be responsible for the successful planning and execution of end-to-end digital campaigns that contribute to the growth of the company.- Develop ad strategies and execute campaigns from conception to launch- Responsible for the day-to-day management of B2B paid digital campaigns which can include paid search, display and social advertising strategies- Measure and optimize paid campaign performances according to set KPIs- Oversee and manage assigned media budget- Provide ongoing actionable insights into campaign performance to relevant stakeholders- Analyze and prepare in-depth post campaign reports- Keep up to date with industry best practices and new digital media technologies**The Challenges ahead**:- Conduct in-depth keyword and website research, ad grouping and audience targeting- Work cross-departmentally to align campaign strategies and goals for the respective geos**Your Key Success Factors**- At least 1 - 3 years hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, and/or LinkedIn.- Strong command of English, both oral and written- Possess relevant experience in digital marketing, lead generation, and marketing communications, preferably in a B2B environment- Proficiency in Microsoft Excel- Strong command of functional aspects of marketing and marketing trends- Ability to tie marketing programs to ROI metrics- Excellent grasp of social media and website metrics and best practices- Strong analytical and problem-solving skills- Self-starter with a "can-do" attitude and strong work ethics