Digital Product Owner - Grower Solutions
Location:Kuala LumpurCompany:BASFJob Type:PermanentJob ID:113527Digital Hub Kuala Lumpur attracts, grows, and develops passionate people who will meaningfully impact the digital future of BASF. Come join us and be a part of our digitalization journey.Objectives of the PositionThe Digital Product Owner – Grower Solutions will be responsible for overseeing the development and implementation of digital products aimed at enhancing farmer engagement and improving our digital marketing infrastructure. This includes managing grower apps and tools for content management systems (CMS) and Salesforce Marketing Cloud.Guide the product team in developing features that meet business needs and customer expectations.Serve as the interface between business users and IT, ensuring clear communication and alignment of goals.Focus on value creation of the products for the business, driving growth and enhancing customer satisfaction.Main Areas of Responsibilities and Key ActivitiesLead the development and implementation of grower apps designed to enhance farmer engagement, for example, through loyalty programs.Oversee the regional implementation of digital marketing tools, including CMS and Salesforce Marketing Cloud. Collaborate closely with local business teams to drive implementation and requirements gathering.Collaborate with cross-functional teams, including commercial and IT to ensure seamless integration and functionality of digital products.Define and prioritize product features and requirements based on business needs and customer feedback.Develop and maintain a product roadmap, ensuring alignment with overall business objectives. Budget spending for each digital product and ensure staying within budget.Job RequirementsBachelor's degree in Marketing, Business, IT, Agronomy, or a related field.At least 5 years of working experience in a Sales & Marketing role.Experience in the Agchem industry is a plus.Work experience in leading and managing successful project and/or commercial teams.Has proven ability to structure initiatives and get others to follow and execute ideas.Working at BASFWe are proud of a strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences, and points of view. Our differences make us stronger and more vibrant.#J-18808-Ljbffr