Director Of Marketing Communications (Sentosa Cluster)

Company description:

Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 9 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection. We own more than 10 hospitality assets and operate a combined portfolio of more than 16,500 rooms under management across 100 hotels and serviced residences in eight countries - Australia, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand and Singapore - with more in our development pipeline.
Formed as a 70-30 joint venture in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited, we in turn completed a 50-50 joint venture through our wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, with Australia's Toga Group to form Toga Far East Hotels (TFE Hotels).
Job description: Responsibilities Strategically direct and executive all communication materials for the assigned portfolios strategically Maintain and refresh the branding and visual identity guidelines of the assigned brand Develop brand guidelines and ensure consistent adherence for all marketing materials and activities Develop and maintain content including videos and photographs of assigned portfolios on company's website Develop social media strategies to promote brands, their offerings and develop advocates Recommend and optimize communication methods, vehicles and technologies to engage audiences and market segment Work closely with AGMs and Corporate/Field Sales to develop new campaigns for the respective market segment Direct PR agencies to develop PR strategies and activities to build and enhance brand values Requirements Degree in Marketing At least 5 years of relevant experience in a reputable hotel brand, chain or equivalent Experience in managing external agencies (PR, creative and media) and media relations Motivated, passionate and self-starter Organised, detailed-oriented and sensitive to deadlines Proficient in MS Office and knowledge of online marketing #J-18808-Ljbffr