Job Title:Social Media Marketing Manager - Restaurant Industry
Location: [City, State orRemote]
Department:Marketing
Reportsto: Marketing Director/Restaurant Owner
Job Type:[Full-Time/Part-Time/Contract]
JobOverview: We are looking for adynamic and creative Social Media Marketing Manager to join ourteam and take charge of our online presence. The ideal candidatewill have a passion for the restaurant industry and a proven trackrecord in developing and executing successful social mediamarketing strategies. This role will focus on managing our socialmedia accounts, creating engaging content, and planning marketingcampaigns that attract and retain local customers.
KeyResponsibilities: Develop Social MediaStrategies: Create and implement effective socialmedia marketing strategies to enhance our brand presence onplatforms like Facebook, Instagram, andTikTok.Manage OnlinePresence: Oversee daily management of social mediaaccounts, including posting content, monitoring engagement, andresponding to customerinquiries.ContentCreation: Develop creative content (photos, videos,stories) that reflects our brand identity and resonates with ourtarget audience.CampaignPlanning & Execution: Design and executemarketing campaigns aimed at attracting local customers, promotingspecial events, and increasing overall foottraffic.Collaborate withInfluencers: Identify and collaborate with localinfluencers and bloggers to amplify our reach and driveengagement.MonitorPerformance: Track and analyze the performance ofsocial media campaigns, providing regular reports andrecommendations for improvement.Ideal CandidateProfile: Restaurant MarketingExperience: Proven experience in social mediamarketing within the restaurant industry, with a deep understandingof the unique challenges and opportunities in thisfield.Creative ContentCreation: Strong ability to create visuallyappealing and engaging content, including photos, videos, andsocial media stories.Local FoodCulture Knowledge: In-depth knowledge of local foodculture, dining trends, and customer preferences to tailormarketing efforts effectively.Key Skills: Social MediaManagement: Expertise in managing social mediaplatforms, with a focus on building and engagingcommunities.ContentCreation: Ability to produce high-quality contentthat captures the essence of our brand and attracts our targetaudience.InfluencerCollaboration: Experience in working withinfluencers and bloggers to enhance brand visibility andcredibility.Communication& Organization: Excellent communication andorganizational skills to manage multiple campaigns and initiativessimultaneously.ExperienceRequired: 3-5 Years: Aminimum of 3-5 years of experience in social media marketing,preferably in the restaurant or hospitalityindustry. EducationalBackground: Diploma or Degree:A diploma or degree in Marketing, Communications, or a relatedfield is required.Expected Outcomes: Enhanced OnlinePresence: A noticeable increase in social mediafollowers, engagement, and brandawareness.SuccessfulCampaigns: Effective marketing campaigns that drivelocal customer traffic and boostsales.BrandConsistency: Consistent and cohesive branding acrossall social media platforms, aligned with the restaurant's identityand values.
