Key Responsibilities Own e-commerce end-to-end Define & oversee strategy and operations Grow sales & market share Define key metrics/ KPIs and their targets for the year Manage overall e-commerce budget & deliver P&L targets Drive digital-first interactions from acquisition through conversion Team structure & management Define structure, roles, responsibilities and KPIs for new team members Manage staff KPIs & role transitions/ assignments Manage online platforms & operations Oversee and grow e-commerce touchpoints; marketplaces, social media & in-house; from customer acquisition to fulfillment and re-targeting Forecast sales to ensure stock availability Manage 360 marketing plan, covering both campaigns and promotions Drive sales growth Performance marketing Customer acquisition, conversion & ROAS Campaign & budget optimization Partnerships/ collaborations External – Build relationships to bring in marketing funding from partners Internal – Collaborate with supply chain and IT to ensure alignment of e-commerce initiatives with overall business Requirements Previous Roles E-commerce – either marketplace (e.g. Shopee, Grab) or in-house Tenure – at least 5 years within e-commerce, retail and/or performance marketing Seniority – has led teams, preferably "Head-1" i.e. reporting directly to the Dept. Head Previous role responsibilities – Marketplace: Responsible for FMCG category or brand/ key account growth and In-house: Responsible for end-to-end operations across multiple platforms Knowledge Areas Should have deep understanding/ familiarity in the following areas Leading marketplaces (e.g. Shopee) How to leverage incentives available for partners whether brand-owners (e.g. "Unilever") or distributors/ retailers (e.g. "99 Speedmart") Tools and KPIs available to increase visibility, grow customer base & track ROI on marketing investments – e.g. ads/ banners, vouchers/ promos E-commerce operations Sales analysis and stock forecasting Performance marketing across platforms (Google, Facebook, Affiliates) Go-to-market Develop roadmap for short-to-long term strategy for growing the e-Commerce business Explore growth and expansion of new e-Commerce channels (e.g. TikTok shop) Develop business case & forecast alongside internal stakeholders (e.g. finance, business strategy) Team structure & management Define structure, roles & responsibilities required within the e-Commerce team Managing & prioritizing team deliverables Lead & coach juniors
