Responsibilities: Works with and reports to the CEO to set the marketing strategy for the business and to track the performance of all global marketing campaignsEstablishes marketing goals and targets based on past performance and market forecasts, and aligns this with the targets set by the managementSets and allocates the marketing budget across all marketing channels and initiatives in accordance with the budget set by the managementOversees current offerings and comes up with new marketing initiatives for new products or servicesResearches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategiesWorks with the marketing team to develop detailed marketing plans for all channels and sales teamsAdjusts marketing campaigns and strategies as needed in response to collected data and other feedbackApproves and oversees the creative development of all marketing collaterals and materials, content, visual assets, and other marketing-related resourcesOversees all inbound and outbound marketing campaignsEnsures that the inbound marketing initiatives (website management, SEO, paid campaigns, social media management, and content management) are aligned with the overall marketing strategy and are optimized to reach the lead generation targetsCreates and improves outbound marketing initiatives (email marketing, telemarketing, events, webinars, conferences, advertisements) to make sure they are tailored to each targeted region and are optimized to reach the lead generation targetsContinuously looks for other creative marketing initiatives to bring in more leadsProvides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetingsWorks within the department budget to develop cost-effective marketing plans for each product or serviceTracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives Qualifications: 5-10 years of experience in a marketing or related role At least 3 years of experience with managing a global marketing team of a B2B multinational company Proven track record in effectively executing various global marketing campaigns Expertise in inbound marketing initiatives (SEO, Google Adwords, PPC, social media, content management, etc) Expertise in outbound marketing initiatives (email campaigns, telemarketing, events, webinars, conferences, etc) Excellent written, oral and visual communication skills Excellent time-management skills Flexibility and ability to multi-task Keen attention to details Preferably have marketed B2B SaaS or ESG products