Job brief My Free Course is a forward-thinking educational course provider platform committed to making quality learning accessible to all.
With a mission to transform the e-learning landscape, My Free Course offers a variety of courses through an intuitive and user-friendly platform.
The company is now looking for a skilled Paid Social Media Specialist to join its marketing team, focusing on developing and executing paid social media campaigns across various platforms.
Responsibilities Develop and execute comprehensive paid social media advertising strategies aligned with marketing goals.
Manage media budgets efficiently and optimize campaigns for maximum return on investment (ROI).
Collaborate with the creative team to produce compelling ad creatives that resonate with target audiences.
Monitor performance metrics and analyze data to identify areas for campaign improvement.
Stay updated on the latest trends and best practices for Google Ads, Meta Ads, and TikTok Ads.
Conduct A/B testing to find the most effective ad variations and strategies.
Provide regular performance reports and actionable insights to guide future campaigns.
Requirements Proven experience in paid social media advertising, particularly with Google Ads, Meta Ads, and TikTok Ads.
Strong understanding of SEO, PPC advertising, and social media marketing.
Proficiency in using social media advertising platforms and analytics tools.
Excellent analytical skills and ability to interpret data.
Creative mindset with strong attention to detail and organizational skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Benefits & Perks Competitive salary commensurate with experience.
Full-time, flexible, fully remote work environment.
Opportunity to shape the future of online education.
Collaborative and innovative team culture.
Professional development opportunities.
25 paid annual leave days and 1 birthday leave.
Health contribution.
Annual meetup (offline).
Fixed-term contract with performance review for contract renewal.