About ValiramValiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.comAbout the RoleThe Head of CRM & Loyalty sets our CRM vision and strategy, driving profitable customer growth in all channels by building customer loyalty, multi-category ownership and relevant, timely support content. Partnering closely with Brand & Marketing, eCommerce, Creatives, and other cross-functional teams as a supporting unit to execute and develop customer-centric programs for the Valiram Group & brands to drive growth and build profitable, long-term customer relationships.This role will build data- and insight-driven customer segmentation strategies and oversee marketing efforts with a focus on growth, engagement, and retention. This role will drive the strategy, implementation, and ongoing evolution of Valiram Group's loyalty program across both offline and digital channels with the objective of driving customer engagement, nurturing customer relationships & return visits.Key Responsibility Areas:The role is a collaborative position and, as such, he/she supports the Brand Operations & Marketing department by providing the teams with expertise in strategic consultancy to develop CRM Programs as well as engaging in consumer acquisition and retention approaches that compliment and support retail sales efforts.Key Requirements:10+ years' experience in Digital, Marketing, Loyalty, and Membership.Bachelor's Degree; MBA a plus.Experience building successful marketing/loyalty programs as well as capabilities to enable customer journeys at scale.Exemplary leadership skills with experience building effective teams.Proven experience driving large scale customer acquisition and retention programs.Proven record of collaborating cross-functionally to create personalized customer experiences.Proven record in successful technology implementation with CRM related services.Proven ability to launch B2B & B2C apps for CRM & Loyalty purposes.Brings a consumer-centric mindset, creative thinking, and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions.Strong problem-solving skills.Proven project management, ability to lead, develop and motivate team.Outstanding written, oral, and presentation-based communications skills.Displays a passion for the retail industry, the discipline, and a drive to improve and work through challenges.Why work for us?We're more than just a job; we're a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way! Here's why you'll love working with us:Level Up Your Career:Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.Fun & Vibrant Workplace:Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!Express Yourself: Enjoy the freedom of a fashionable dress code.Rewarding Benefits:Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life's stages.#J-18808-Ljbffr