SKINTIFIC is a dynamic company dedicated toexpanding our presence in the market. We are looking for 2 creativeand results-driven Influencer Marketing Specialist to lead ourefforts in the Chines market, 1 utilizing IG and another with XHS(XiaoHongShu) platform.
JobOverview: As an Influencer Marketing Specialist, youwill be responsible for developing and executing influencermarketing strategies tailored to the Chinese market. Your primarygoal will be to enhance brand visibility, drive engagement, andincrease conversions through effective collaborations with keyinfluencers on IG/XHS.
KeyResponsibilities: StrategyDevelopment: Createand implement comprehensive influencer marketing strategiesspecific to the IG/XHS platform.Analyze markettrends and competitor activities to identify opportunities forcollaboration.InfluencerIdentification: Research and identify key influencers in ourniche with a strong presence on IG/XHS.Buildand maintain relationships with influencers, including micro andmacro influencers.CampaignManagement: Plan andexecute influencer campaigns, ensuring alignment with brand goalsand objectives.Coordinate content creation,delivery, and scheduling with influencers.PerformanceTracking: Monitor andanalyze campaign performance metrics (engagement, reach,conversions).Prepare regular reports andinsights to assess the effectiveness of influencerpartnerships. ContentCollaboration: Workclosely with influencers to ensure brand messaging is effectivelycommunicated.Support content creation efforts,ensuring high-quality and authentic brandrepresentation. BudgetManagement: Manage theinfluencer marketing budget, ensuring cost-effective campaignexecution.Qualifications: Bachelor's degree in Marketing, Communications,or a related field.Proven experience ininfluencer marketing, preferably within the Chinesemarket.Strong understanding of IG/XHS and itsuser demographics.Excellent communication andinterpersonal skills.Proficiency in Chinese(Mandarin) and English is highlypreferred.Creative mindset with a passion forsocial media and emerging trends, especially in the beauty& make-up industry.