Job Description Responsible to manage marketing communications and brand building initiatives to support the overall success in achieving company goals for both flour and poultry.
To manage marketing communication and brand building initiatives to support the overall success in achieving company goals for both flour and poultry.
To plan, to propose and to manage digital marketing strategies and platforms to support the overall sales of products to meet company targets.
To build consistent brand message to distributors/wholesalers and consumers (customers engagement and intimacy).
To activate and manage overall brand image and brand equity for flour and poultry businesses.
To have firsthand primary data for us to study competitors' analysis and come out with pro and re-active plans to be implemented with speed and sense of urgency.
To ensure our production and supply chain teams to meet or exceed overall customers' requirements through close intimacy and engagement.
To come out with weekly/fortnightly and monthly newsletter to keep all our internal and external stakeholders abreast with MFM progress/NPDs and not in silo.
To have the mindset of continuous improvement on effectiveness of marketing as a brain/bone/nerve to support sales team.
To assist GM and liaise with sales/channel and distributors sales team on building sales funnel, by-pass to IKAM and LKAM accounts so that MFM hold and have engagement with the cream accounts.
To perform any other task and assignments as directed by the Management from time to time.
Qualifications Bachelor's Degree in Marketing Management or equivalent 7 – 8 years of working experience in the related field.
Additional Information Winner of HR Asia Best Company to Work For in Asia for 6 consecutive years in 2023, 2022, 2021, 2020, 2019 & 2018 Winner of HR Asia Most Caring Company Award for 5 consecutive years in 2023, 2022, 2021, 2020 & 2019