Job Description Working Arrangement: Hybrid Responsibilities: Lead the development and execution of comprehensive digital marketing strategies across multiple channels, including Facebook Ads, Google Ads, TikTok Ads, and others, to effectively support the Brand Department's objectives and enhance overall business performance.
Oversee all aspects of digital advertising campaigns, including planning, budgeting, implementation, and optimization, ensuring alignment with brand messaging and marketing goals.
Analyze and interpret complex campaign data using advanced analytics tools (e.g., Facebook Ads Manager, Google Analytics, TikTok Ads Dashboard) to drive data informed decision-making and optimize advertising strategies for maximum ROI.
Collaborate closely with the Brand Department and cross-functional teams to define target audiences, develop engaging ad content, and ensure a cohesive brand narrative across all digital platforms.
Manage the digital marketing budget, ensuring effective allocation of resources, regular performance assessments, and adjustments based on campaign outcomes and business priorities Implement innovative A/B testing and optimization strategies to refine ad performance, improve user engagement, and drive conversions.
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, fostering a culture of innovation and continuous improvement within the team.
Mentor and develop team members, providing guidance, feedback, and training to enhance their skills and performance, while fostering a collaborative and high performance work environment.
Prepare and present comprehensive reports to senior management, showcasing campaign results, insights, and strategic recommendations for future digital marketing initiatives Requirements Candidates must possess at least a Bachelor's Degree in Marketing, Mass Communication, Advertising, or a related field; a Master's Degree is preferred.
8+ years of experience in digital marketing, with a proven track record in managing and optimizing paid advertising campaigns across various platforms (e.g., Facebook, Google, TikTok).
Extensive experience with digital marketing tools and software, including Facebook Ads Manager, Google Ads, Google Analytics, and other relevant analytics and advertising platforms.
Strong analytical skills with the ability to extract insights from data and implement strategies that improve campaign performance and achieve business objectives.
Exceptional written and verbal communication skills in both English and Mandarin, capable of effectively engaging with stakeholders at all levels.
Proven leadership and project management skills, with experience in managing and mentoring teams, and driving collaborative efforts across departments.
Solid understanding of budgeting and financial planning for digital marketing initiatives, demonstrating the ability to optimize spend and maximize results.
A strategic mindset with a passion for digital marketing, innovation, and a commitment to continuous learning and development.