-Deliver digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
-Drive New Customer Base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.
-Grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
-Manage assigned marketing budget and evaluate the effectiveness of investments to identify areas of improvement and propose changes.
-Maintain knowledge of marketing trends, developments, and best practices to uphold the brand's competitive advantage.
-Grow market segmentation and targeting for each assigned product line/channels.
-Identify target segments and opportunities within the existing customer base to improve migration to digital services.
-Conceptualize and implement a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
-Be accountable for measuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
-Manage the creation of all credit card usage campaign collaterals.
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-aeon-credit-service-m-berhad-job-manager-digital-marketing] -Degree or other suitable qualification, preferably in Marketing -Minimum 7 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
-Strong digital marketing analytical skills including confidence with traditional touchpoints.
-Skilful in brand management, digital marketing, performance advertising, SEO/SEM, eDM marketing as well as, market research, customer segmentation and budget management.
-Ability to interpret and translate online and offline customer behaviours into strategic digital activities.