Company Description
Join us at Accor,where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries.
While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are.
You will be in a supportive place to grow, to fulfill yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart,
Join us and become a Heartist.Job Description
This position is responsible for overseeing the regional Marketing and Loyalty strategy for Thailand and Southeast Asia, encompassing brand marketing, brand management, guest quality, and loyalty operations.
The role is responsible for driving operational excellence and performance of Brand, Loyalty, and Guest Experience KPI's for the region.
Brand Marketing:
Ensure a comprehensive understanding of the Group's brands, standards, and DNA, preserving brand integrity in all communications and identity elements.
Serve as the custodian for all associated brand elements, including communications, products, and services, focusing on driving brand compliance among hotels.
Implement brand initiatives and programs in collaboration with the Hub Marketing team.
Assist hotels in planning and managing hotel photo and video shoots and the approval process.
Enhance the knowledge base of field marketing specialists through training and coaching.
Support the opening of new hotels, ensuring adherence to brand guidelines.
Provide regional support for LQA and BARE brand audits.
Loyalty:
Develop, execute and analyze offers and promotional activities for ALL and Accor Plus.
Define and communicate attractive offers and events to members, driving recruitment of members through hotel and digital recruitment channels.
Drive Loyalty KPI's for the destination and country member base.
Guest Experience:
Support Operations teams in driving regional performance of all Guest Quality metrics, including RPS/NPS.
Monitor and drive use of systems and tools, including I Auditor, ACDC, Pulse.QualificationsBachelor's degree in Advertising, Marketing, Communications, or related field.
Minimum of 3-5 years' experience in a Marketing role.
Advertising or Marketing Agency experience will be advantageous.
Ability to balance the diverse needs and priorities of different hotels and stakeholders within the SEA region.
Drive marketing, Loyalty, and Guest quality KPI's across a growing portfolio of hotels and brands.
Strong people management skills and experience.
Excellent communication and presentation skills in Thai and English.
Results-oriented mindset.
Ability to work independently and as part of a team.Additional InformationThis position can be based in Bangkok.
Develop your talent through Accor's learning programs.
Opportunity to grow within your property and across the world!
Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.#J-18808-Ljbffr