Manager, Online Marketing

Develop and implement comprehensive online marketing strategies to reach target audiences and achieve business objectives. Optimise website content and user experience to maximise organic search performance and enhance overall digital presence. Collaborate with branding team to produce compelling visuals and engaging content for online marketing initiatives that aligns with different stages of the customer journey. Conduct market research to identify trends, competitor strategies for improvement in the digital space and refinement in marketing strategies. Utilise customer journey mapping tools and methodologies to identify touchpoints, pain points and opportunities for improvement in the user experience. Oversee website development projects, coordinating with internal teams and external vendors to implement enhancements and new features. Coordinate UAT for website enhancements, ensuring seamless functionality and a positive user experience. Monitor, analyse and reports on key performance indicators to measure the effectiveness of online campaigns and identify areas for improvement. Collaborate with cross-functional teams including marketing and product development to align online marketing efforts with overall business objectives. Drive business development initiatives by identifying and exploring avenues for potential growth. Stay abreast of industry trends and emerging digital marketing technologies, making recommendations for continuous improvement.